JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan

PENINGKATAN EMPLOYEE LOYALTY PADA GENERASI MILENIAL DI KABUPATEN GROBOGAN MELALUI VARIABEL FINANCIAL EXTRINSIC REWARD

Adela Eka Ayu Trisiana Adela — 2025-10-20

Background: Millennial employees, as a productive age group that currently dominates the workforce, exhibit different characteristics and levels of loyalty compared to previous generations. This demographic shift requires organizations to better understand what drives loyalty among millennials to maintain performance and ensure long-term business sustainability.

Purpose: Based on the background and problem formulation, this study aims to describe and analyze the influence of transformational leadership, financial extrinsic reward, and perceived organizational support on employee loyalty among millennial employees in Grobogan Regency.

Method: This research uses a quantitative approach. The sample in this study consists of 83 respondents selected through a non-probability sampling method with a purposive sampling technique. Data analysis was conducted using the Partial Least Squares (PLS) statistical technique..

Conclusion: The results indicate that transformational leadership, financial extrinsic reward, and perceived organizational support shows a positive and significant effect on employee loyalty.

Suggestion: This study found a gap between the research results and the actual conditions in the field regarding employee loyalty. Therefore, it is suggested that future research be conducted using the same model and topic but with different research objects. In addition, the questionnaire used in this study was still in the form of a closed-ended questionnaire; thus, future research agendas could add open-ended questionnaires to obtain answers with a broader scope.

Latar Belakang: Karyawan milenial, sebagai kelompok usia produktif yang saat ini mendominasi angkatan kerja, menunjukkan karakteristik dan tingkat loyalitas yang berbeda dibandingkan generasi sebelumnya. Pergeseran demografis ini menuntut organisasi untuk lebih memahami faktor-faktor yang mendorong loyalitas di kalangan milenial guna menjaga kinerja dan memastikan keberlanjutan bisnis jangka panjang.

Tujuan: Berdasarkan latar belakang dan rumusan masalah, penelitian ini bertujuan untuk mendeskripsikan dan menganalisis pengaruh transformational leadership, financial extrinsic reward, dan perceived organizational support terhadap employee loyalty pada karyawan milenial di Kabupaten Grobogan.

Metode: Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini terdiri dari 83 responden yang dipilih melalui metode non-probability sampling dengan teknik purposive sampling. Analisis data dilakukan menggunakan teknik statistik Partial Least Squares (PLS).

Kesimpulan: Hasil penelitian menunjukkan bahwa transformational leadership, financial extrinsic reward, dan perceived organizational support berpengaruh positif dan signifikan terhadap employee loyalty.

Saran: Penelitian ini menemukan adanya kesenjangan antara hasil penelitian dengan kondisi nyata di lapangan terkait employee loyalty. Oleh karena itu, disarankan agar penelitian selanjutnya dilakukan dengan model dan topik yang sama, tetapi dengan objek penelitian yang berbeda. Selain itu, kuesioner yang digunakan dalam penelitian ini masih berupa kuesioner tertutup sehingga penelitian berikutnya dapat menambahkan kuesioner terbuka untuk memperoleh jawaban dengan cakupan yang lebih luas.

PENGARUH LIFESTYLE, CUSTOMER TRUST, DAN PRODUCT REVIEW TERHADAP PURCHASE DECISION (Konsumen Alicia Skincare Clinic Purwodadi)

Dea Puspita Rini — 2025-10-20

Industri perawatan kulit di Indonesia berkembang pesat, sehingga mendorong kebutuhan untuk memahami perilaku konsumen di pasar lokal seperti Purwodadi. Klinik Perawatan Kulit Alicia menarik konsumen dengan produk yang terjangkau dan dirancang khusus, sementara keputusan pembelian dibentuk oleh gaya hidup, kepercayaan pelanggan, dan ulasan produk. Karena studi sebelumnya menunjukkan hasil yang tidak konsisten terkait faktor-faktor ini, studi ini bertujuan untuk mengkaji pengaruhnya terhadap keputusan pembelian di Klinik Perawatan Kulit Alicia Purwodadi guna memberikan wawasan yang bermanfaat bagi peningkatan strategi pemasaran.

Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Kuesioner dibagikan kepada 70 konsumen aktif Alicia Skincare Clinic Purwodadi, yang dipilih melalui teknik pengambilan sampel acak sederhana. Data yang diperoleh dianalisis menggunakan regresi linier berganda dengan SPSS versi 26 untuk mengevaluasi pengaruh gaya hidup, kepercayaan pelanggan, dan ulasan produk terhadap keputusan pembelian.

Temuan penelitian menunjukkan bahwa gaya hidup, kepercayaan pelanggan, dan ulasan produk berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun kolektif. Dari variabel-variabel tersebut, gaya hidup muncul sebagai faktor paling dominan yang memengaruhi keputusan konsumen di Alicia Skincare Clinic Purwodadi. Studi ini menyimpulkan bahwa gaya hidup, kepercayaan pelanggan, dan ulasan produk berpengaruh signifikan terhadap keputusan pembelian, dengan gaya hidup sebagai faktor yang paling dominan. Bisnis, khususnya Alicia Skincare Clinic, sebaiknya berfokus pada penyelarasan produk mereka dengan gaya hidup konsumen, memperkuat kepercayaan melalui kualitas dan keamanan, serta mendorong ulasan positif untuk meningkatkan daya saing. Penelitian selanjutnya disarankan untuk mengeksplorasi faktor-faktor lain yang memengaruhi perilaku konsumen guna mendapatkan wawasan yang lebih luas.

Pengaruh Konten Kreatif Tiktok Dan Motivasi Ekstrinsik Terhadap Spiritual Intelligence

Aji Prastiya — 2025-10-20

Background & Purpose: The increasing consumption of motivational content on social media, particularly Tiktok, has raised questions about its impact on users' spiritual aspects. In Grobogan Regency, many Tiktok users aged 17–25 access motivational content. Some feel motivated to take positive action, while others feel distracted and become passive. This study aims to examine the influence of Tiktok's creative content and extrinsic motivation on spiritual intelligence.

Method: This study employed a quantitative approach with a survey method. Purposive sampling was used to select 148 respondents aged 17–25 who actively access motivational content on Tiktok. The questionnaire was analyzed using SPSS with validity and reliability tests, multiple linear regression, t tests, and f tests.

Results: The results show that Tiktok's creative content has a positive and significant effect on extrinsic motivation and spiritual intelligence. Extrinsic motivation also has a positive and significant effect on spiritual intelligence. Tiktok's creative content variable has a dominant influence over extrinsic motivation. This demonstrates that positive content on Tiktok can influence users' spiritual spirit and values.

Conclusion & Suggestion: This study shows that although Tiktok creative content has an influence on extrinsic motivation and spiritual intelligence, the effect of extrinsic motivation on spiritual intelligence is not significant. The study's limited focus on aspects of extrinsic motivation, such as external encouragement (praise, advice, and environmental influences), is not able to fully describe the relationship. Therefore, further research is recommended to explore more specific types of extrinsic motivation, such as motivation to study or work, to understand their contribution to the development of spiritual intelligence. Furthermore, the use of multiple linear regression analysis is still recommended to re-examine the relationship between variables in a broader context.

Improving academic achievement through transformational leadership with a mediating role of teacher performance and academic service quality (Case Study Of SMK YATPI Godong Students 2024/2025 Academic Year)

Rika Yulia Mustika — 2025-10-20

Background: The academic achievement of students at SMK YATPI Godong has declined, influenced by internal factors such as the school environment, the quality of academic services, and learning motivation. Transformational leadership plays a crucial role, through teacher performance and the quality of academic services, in supporting improved student academic achievement.

Purpose: This study aims to analyze the influence of transformational leadership on teacher performance and academic service quality, examine the influence of teacher performance and academic service quality on student academic achievement, and investigate the mediating roles of teacher performance and academic service quality in the relationship between transformational leadership and student academic achievement.

Method: This quantitative study used a survey method and SEM-PLS analysis, with 83 randomly selected 12th-grade students of SMK YATPI Godong (2024/2025) as the sample.

Results: The results show that all hypotheses were accepted: transformational leadership positively affects teacher performance and academic service quality, which in turn positively influence student academic achievement. Both teacher performance and academic service quality also act as significant mediators in this relationship.

Conclusion: Transformational leadership can improve students' academic achievement through the mediating role of teacher performance and the quality of academic services.

Suggestion: This research is limited to the educational context, so it is recommended that further studies include non-educational sectors and consider additional variables such as motivation and job satisfaction to enrich the understanding of the factors that influence performance and achievement.

Keywords: Transformational Leadership, Teacher Performance, Academic Service Quality, Academic Achievement.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BUYING DECISION PADA PRODUK FASHION WANITA DI SHOPEE (Studi Kasus Mahasiswa Universitas An Nuur Kabupaten Grobogan)

Intan Diah Prihastuti — 2025-10-20

Background & Purpose: Rapid development of the fashion industry in the digital era has driven significant growth in online shopping, particularly through the Shopee platform. Purchasing decisions are influenced by consumer reviews, product attractiveness, and turbo marketing. In practice, consumer reviews often become a key consideration, although previous studies have reported inconsistent findings. To address this issue, the present study aims to examine the effect of consumer reviews, product attractiveness, and turbo marketing on buying decisions for women’s fashion products on Shopee, using a case study of students at An Nuur University, Grobogan Regency.
Method: This research employed a quantitative approach with a survey method. The population consisted of female students at An Nuur University who had purchased women’s fashion products on Shopee. A purposive sampling technique was applied with criteria of female consumers who had purchased fashion products on Shopee, resulting in a total of 126 respondents. Data were collected through a structured questionnaire using a Likert scale. The independent variables in this study were Consumer Review (X1), Product Attractiveness (X2), and Turbo Marketing (X3), while the dependent variable was Buying Decision (Y). The collected data were analyzed using SPSS version 24 through validity and reliability testing, classical assumption testing, multiple linear regression, t-tests, and the coefficient of determination (R2).
Results: findings reveal that consumer reviews have a positive and significant effect on buying decisions. Product attractiveness, however, shows a negative and significant effect on buying decisions. Furthermore, turbo marketing contributes positively and significantly to buying decisions. Therefore, these three factors are essential elements that shape consumers’ purchase decisions in the online fashion industry.
Conclusion : study concludes that purchase decisions on Shopee are more strongly influenced by consumer reviews and service responsiveness than by product attractiveness alone. This highlights the importance of trust, real experiences, and seller responsiveness in shaping consumer buying behavior in the online fashion market.
Suggestion : For fashion sellers on e-commerce platforms, it is recommended to encourage genuine and positive consumer reviews, maintain product quality and keep up with fashion trends even though product attractiveness does not always guarantee purchase decisions, and optimize turbo marketing through fast responses and timely delivery to improve customer satisfaction and loyalty.