JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan

Purchase Intention Enhancement Model Through Physical Evidence and Brand Positioning: The Moderating Role of Social Media Orientation (Case Study of Famous Restaurants in Grobogan)

2024-10-23T17:57:09+07:00

Background: Competition in the culinary business world is getting tighter due to the increasing number of competitors, especially in the Purwodadi area, so companies are required to improve marketing by keeping up with changing times.

Purpose: The aim of this research is to find out how to increase Purchase Intention at the famous restaurants in Grobogan through Physical Evidence and Brand Positioning with the Moderating Role of Social Media Orientation.

Method: This study uses a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to 130 customers using the accidental sampling method. The data obtained were analyzed using multiple linear regression.

Results: The results showed that all hypotheses were accepted. Physical Evidence can Positively and Significantly Increase Purchase Intention, Brand Positioning can Positively and Significantly Increase Purchase Intention, Social Media Orientation can Positively and Significantly Moderate the Relationship between Physical Evidence regarding Purchase Intention, Social Media Orientation can Positively and Significantly Moderate the Relationship between Brand Positioning Regarding Purchase Intention.

Conclusion: Social Media Orientation can Positively and Significantly Moderate the Relationship between Physical Evidence and Brand Positioning Regarding Purchase Intention in famous restaurant in Grobogan.

Suggestion: This research serves as a foundational study, and future research must be further developed regarding the development of methods and confirming the relationship between variables, especially understanding correctly regarding the moderating variables in the research to be carried out. It is also recommended to add other variables.

The The role of leadership style in increasing work productivity among teachers and staff at SD Negeri 3 Getasrejo, Grobogan Regency

2024-10-16T10:59:27+07:00

Background & Purpose: In an organization, Human Resources management is a series of organizational activities directed at attracting, developing and retaining an effective workforce. If Human Resource Management uses good concepts, it will also have an influence on the running of an organization. Likewise, if the Human Resources management concept is not good, it will have a negative impact on the organization. According to Ajabar (2020) Human Resource Management is an activity that is attempted to trigger, improve, motivate and maintain good performance in the organization. HR are humans who are employed in an agency as movers, thinkers and planners to achieve organizational goals (Sulistyowati, 2021). Human Resources According to Edison Emron, et al (2020) is management that focuses on maximizing the abilities of its employees or members through various strategic steps in order to improve employee or employee performance towards optimizing organizational goals Education in Indonesia plays a very important role in nation development, especially human resource development. Education always experiences changes, developments and improvements in accordance with developments in all areas of life. Educational productivity in schools can be seen from outstanding educational output and the educational process in the form of an educational atmosphere. Education plays a very important role in increasing national productivity by producing quality human resources (HR). Productivity is important to make an organization or individual more efficient, effective and of high quality.

Method: The number of samples in this study was 8 people within 1 month consisting of 5 teachers and 3 staff at SD Negeri 3 Getasrejo, Grobogan Regency.

Results: The role of leadership style applied by the principal of SD Negeri 3 Getasrejo starting from wisdom, responsibility, decision making, solving problems and motivation for 8 predetermined sources. In the role of leadership style, there are 2 stages of the role to increase the resulting productivity, namely the first stage through the principal's approach, guiding and communicating effectively, maintaining loyalty, decision making, solving problems, and the type of leadership that must be applied by the principal at this time.

Conclusion & Suggestion: Leadership can be identified by approaching superiors and subordinates through wisdom, communicating effectively, maintaining loyalty, being responsible, decision making processes, and providing motivation and there are several factors to increase work productivity, namely there is motivation from superiors to subordinates, responsibility in completing work, enjoying work, and being able to explore the potential of subordinates and there are 3 ideal typical leadership styles

PENGARUH WORK DISCIPLINE, TIME MANAGEMENT SKILL, DAN SELF EFFICACY TERHADAP EMPLOYEE PERFORMANCE MITRA SWALAYAN PURWODADI

2024-10-25T14:06:06+07:00

Abstract

Latar Belakang : Perkembangan industri ritel saat ini mengalami kemajuan yang begitu cepat, kemajuan tersebut didukung oleh beberapa faktor yaitu berkembangnya ilmu pengetahuan dan teknologi, sehingga untuk dapat mempertahankan kemajuan industri ritel agar berjalan dengan kompetitif maka perusahaan perlu mengelola sumber daya manusianya dengan sebaik-baiknya.

Metodologi : Penelitian ini menggunakan metode kuantitatif. Sampel yang digunakan dalam penelitian ini sebanyak 65 responden dengan teknik sampling probabilitas yang termasuk sampling jenuh. Analisis data menggunakan teknik analisis statistik Partial Least Square (PLS) versi 4.0.

Hasil : Hasil penelitian menunjukkan bahwa work discipline berpengaruh positif signifikan terhadap employee performance, time management skill berpengaruh positif signifikan terhadap employee performance, dan self efficacy berpengaruh positif signifikan terhadap employee performance.

Kesimpulan : Dapat disimpulkan bahwa work discipline, time management skill dan self efficacy berperan dalam meningkatkan employee performance.

Kata Kunci : Work Discipline, Time Management Skill, Self Efficacy, Employee Performance.

The Influence of Transparency, Accountability, and Service Quality on the Trust of "Muzakki" (A Case Study at the Lazismu Office in Grobogan Regency)

2024-10-29T10:19:33+07:00

Background: Indonesia is referred to as the fourth-largest Muslim-majority country in the world, with 86.19% of its population being Muslim (BPS, 2020). In Islamic terminology, "Muzakki" refers to individuals who pay zakat, while the recipients are called "Mustahiq." In companies, whether for-profit or non-profit, strategies are required to maintain their existence and compete with others. One such strategy involves implementing structured corporate governance practices, including transparency in fund management and accountability. Additionally, service quality is the most important strategy, serving as a benchmark for a company’s future success.

Purpose: This study aims to examine and articulate how transparency, accountability, and service quality influence the trust of "Muzakki," considering the context and the identified issues.

Method: This study used a quantitative approach by conducting observations and distributing questionnaires to zakat donors, or "Muzakki," in the Grobogan Regency. The "Muzakki" population consisted of 420 individuals, and a purposive sampling technique was employed, resulting in 150 samples. The criteria for participants were being at least 17 years old and solely paying zakat. Data analysis was conducted with the aid of SmartPLS 4 software.

Results: The results show that transparency has a significant positive effect on the trust of "Muzakki" in the Lazismu office in Grobogan Regency. Accountability does not have a significant effect on the trust of "Muzakki" in the Lazismu office, while service quality has a significant positive effect on their trust.

Conclusion It is recommended that the Lazismu office in Grobogan Regency further improve accountability in fund management to enhance the trust of zakat donors, or "Muzakki," while maintaining and improving transparency in fund management and service quality for better outcomes in the future.

Suggestion: For future research, other factors influencing trust can be explored, and intervening variables such as organizational reputation, personal experience of "muzakki", and others can be added.

Keywords: Transparency, Accountability, Service Quality, Trust