Strategi Pengembangan Agribisnis Bawang Merah Di Desa Genengadal Kecamatan Toroh Kabupaten Grobogan

Abstract

Background :Central Java is the highest shallot producing province and Grobogan Regency,

Central Java Province is one of the areas where the majority of the population makes a living

as farmers and is one of the shallot production areas. This shallot production area is often

found in Genengadal Village in Toroh District. Almost all residents plant shallots when the

planting season arrives, making it a superior product and there is great hope of earning a

decent income from the cultivation of shallots. Marketing that confronts farmers in

Genengadal Village is related to problems with the shallot system. Shallot marketing is the

activity of delivering shallot commodities from farmers to consumers with the aim of obtaining

monetary value as compensation for the results of the commodity. So the strategy for

developing shallot commodities is important because apart from the limited amount of

research, it is also to find strategies on how to encourage the competitiveness of local onion

commodities to seize local market opportunities in order to improve farmers' welfare.

Methods :This research aims to determine what internal, external factors and development

strategies are carried out by shallot farmers in Genengadal Village, Toroh District, Grobogan

Regency. This research is qualitative research involving 5 farmer sources from Genengadal

Village, Toroh District, Grobogan Regency. Data analysis uses observation, interviews,

questionnaires, documentation.

Results :The research results show that the opportunity for market demand is increasing,

promising selling prices and machine support from the government are external factors that

influence production, then farmer experience, cultivation techniques, land area and capital

are internal factors that influence shallot production in Genangadal Village.

Conclusion : The most influential factor is that if there is an increase in market prices then

land expansion becomes the main factor for sources in meeting market needs.